Wu Tang x StockX

Stock X

STOCKX IMPACT

As consultant and Director of Philanthropic Marketing, I provided the ideation, curation and development of a CSR model for StockX (www.stockx.com). This unique online social impact platform provides high profile talent an opportunity to raise money for their charity/ charity of their choice while avoiding costly personal appearances or experiential events. Influencers simply donate a one of a kind, first release or custom pair of sneakers for a “sprint style” social media campaign.

By engaging the talent’s followers, a simple social media post allows millions of fans to “donate” $10 increments for the chance to win one of a number of tastemaker goods provided. Campaigns procured and executed include Eminem, The Wu Tang Clan, Stephen Curry, The Goldrush Rally and more.

Almost $800,000 has been raised in 1 year.